Working with the News Media
By:Pat Ordovensky,Gary Marx
Published on 1993-01-01 by Rowman & Littlefield Education
This booklet provides advice on how schools can forge useful working relationships with the news media. Nineteen ground rules for working with print or broadcast media are outlined. The most important rule for all occasions is to make sure that your information is true. Strategies are described for using various tools of the trade, such as the phone call, news release, media advisory, fact sheet, news conference, individual briefings, the op-ed piece, editorial board visits, letters to the editor, public service announcements, and appearances on radio and television. Sidebars present tips for TV interviews, protocol in the electronic age, media kits, media access to the school, rapport with reporters, credibility do's and don'ts, and effective wording of media responses. Appendices contain definitions of media jargon and samples of a news release, media advisory, and fact sheet. (LMI)
This Book was ranked at 18 by Google Books for keyword collins camcorder handbook.
Book ID of Working with the News Media's Books is hjYMAAAACAAJ, Book which was written byPat Ordovensky,Gary Marxhave ETAG "j9ljwlW2zyI"
Book which was published by Rowman & Littlefield Education since 1993-01-01 have ISBNs, ISBN 13 Code is 9780876521922 and ISBN 10 Code is 0876521928
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "32 Pages" is Printed at BOOK under CategoryEducation
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar